Be seen. Be heard. Be found.

Another Tradie website developed and online

Ben Hayward • November 20, 2024

What makes a great Tradie website?

First up - a big congratulations to Wiltec Electrical on taking delivery of their new website. This busy Toowoomba trade business is taking a more strategic approach to their online presence partnering with In Cahoots Co to develop their website so they can focus on what matters most - their business.


When building websites for trade businesses, there are a few things we take into consideration from day one. We'll break down what your Tradie website should have and why planning ahead is important.

What should your Tradie website look like?

First and foremost - you are in a very competitive space. Unless you are the only plumber, sparkie or handyman in your town - standing out online is going to be a challenge. Your tradie website is your source of truth, your own space to highlight services, experience, testimonials, social proof (project updates) and more. It should also have dedicated service pages, optimised for local search (SEO) so people can find you online. It will also act as an anchor point for any paid ad activity, like Google Ads or Meta Ads (if you choose to send people to you website in-lieu of 1st party forms). You'll also be able to add these links to any other lead source, such as ServiceM8.


  • Optimise for mobile devices
  • Optimise content for local search from the beginning
  • Link to social media pages and Google business listing
  • Structure site with individual landing pages for paid campaigns, such as Google Ads or Meta Ads.
  • Make sure to internally link pages to assist with SEO from day one
  • Include a clear call-to-action on your home page so it's easy for people to contact you. Many people are just looking for quotes - so make it easy for them to connect.
  • Look at setting up automations so you do not miss any web forms, or new leads via social media.
  • Review how people are finding you via your website's in-built analytics or tools like Google Search Console.
Contact us

SEARCH:

SHARE POST:

RECENT POST:

A black and yellow logo for rufa skate

Re-brand complete for an awesome local product

By Ben Hayward • November 19, 2024
In Cahoots Co was proud to be chosen as the lead marketing agency helping Western Roofing Solutions bring a new product to market.
A diagram showing how to drive growth with digital advertising for small businesses

How to Do Digital Marketing for a Small Business

By Ben Hayward • November 14, 2024
Digital marketing can feel overwhelming for small businesses, but it’s essential in today’s online world. With the right approach, any business can grow its presence, connect with customers, and boost sales.
The novo lifts logo is on a blue background

Branding uplift: Novo Lifts

By Ben Hayward • October 4, 2024
New brand launched! Congratulations to Novo Lifts on their new logo + brand identity after a recent business name change prompted the need for a fresh new look. In Cahoots Co Digital Marketing Ipswich.
A blue circle with a white arrow in it

Brand refresh for Performance Garage Doors

By Ben Hayward • September 29, 2024
Performance Garage Doors collaborates with In Cahoots Co to bring new brand to life! Branding and logo design services in Ipswich, Queensland.
A bar with bottles and glasses hanging from the ceiling.

Discover the Best Restaurants in Ipswich QLD: A Culinary Journey

By Ben Hayward • September 16, 2024
Whether you're a local or a visitor, discovering the best restaurants in Ipswich QLD is a delightful adventure waiting to happen ... and we'll just mention a few of the many.
A laptop on a tripod that says welcome to somerset civic centre

In Cahoots Co brings Somerset Civic Centre to life online

By Ben Hayward • September 1, 2024
In Cahoots Co was pleased to be chosen to work with the team at Somerset Civic Centre to bring the Somerset Civic Centre to life online. The team had a clear vision for the function and general 'look and feel' of the site, with the ability to populate events, links to ticket sales and more.
Share by: