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A white poodle is looking up at a person holding a tennis ball.
By Ben Hayward March 24, 2025
Ultimately, the core of the attention economy lies in human connection. In a world dominated by algorithms and data, brands that prioritise empathy, understanding, and genuine interaction will stand out
A woman is pointing at a screen that says gemini advanced deep research
By Ben Hayward March 14, 2025
we've been blown away by the power of deep research tools, and they can transform the way small and medium-sized businesses (particularly in our backyard of Brisbane and Ipswich) make informed decisions. It's time to move past 'lazy' uses of AI.
Three strawberry margaritas are sitting on a bar counter.
By Ben Hayward February 21, 2025
Ipswich offers a compelling alternative to the (relative) hustle and bustle of Brisbane while retaining excellent connectivity to the broader South East Queensland region.
A woman is using a voice assistant on her phone.
By Ben Hayward February 17, 2025
Chatterbox: Voice search is rapidly changing how people find information online, and businesses need to adapt. This post will explore practical strategies to optimise your digital footprint for voice search, ensuring you're heard loud and clear.
A shar pei puppy wearing a party hat is looking at a person holding a heart shaped lollipop.
By Ben Hayward February 14, 2025
Diversifying your review platforms also boosts your online presence. Search engines prioritise businesses with a broad review footprint, especially when these reviews are spread across high-traffic platforms like Google, Trustpilot, TripAdvisor, and Facebook
A woman is using a smart phone with social media icons coming out of it
By Ben Hayward February 11, 2025
Enter NAP consistency – a foundational element often overlooked, yet crucial for local businesses. NAP stands for Name, Address, and Phone number. And ensuring these three pieces of information are consistent across the web is more important than you might think.
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