Empowering you to manage your own campaigns with confidence.
Are you looking to learn more about how to manage your own META campaigns? This training is perfect for small businesses, to in-house team members at growing companies. You'll learn the importance of setting up your accounts correctly, including conversion measurement and audience building. Training is online or in-person. On location training can be provided with an additional travel fee. Please contact us if you require training on-site at your office location.
$365+ GST
per person, up to two hours
Meta Ads Training - start driving new business today. Perfect for service based businesses, to in-house team members at growing companies. Please note we do not cover e-commerce campaign training. We can also undertake group training (please reach out for a quote).
“Thanks to Ben and the team for the excellent training I received in meta ads. Ben really helped to simplify what I found to be a very confusing new world! Thanks Ben”
Gina, Google Review
What you will cover
Module 1
Meta Business Suite Setup
Getting the foundations right from the start
Most businesses skip this step or set it up incorrectly, which causes problems down the track. We walk through the correct structure from scratch, or audit and fix your existing setup.
You will leave knowing how to:
Create and correctly structure your Meta Business Suite
Assign user roles and permissions so the right people have the right access
Understand the difference between a personal profile, a Business Suite, and an ad account, and why it matters
Module 2
Pixel & Conversion Tracking
Knowing what your ads are actually doing
Running ads without proper tracking is like driving with your eyes closed. This module ensures you can measure what matters and make decisions based on real data.
You will leave knowing how to:
Install the Meta Pixel correctly on your website
Set up standard events (Lead, Contact, Purchase) so Meta knows what a conversion looks like for your business
Use the Meta Pixel Helper to verify your tracking is working
Understand the difference between click-based and view-based attribution, and how to read your results accurately
Module 3
Audience Building
Reaching the right people, not just a lot of people
Targeting is where most ad spend is wasted. This module covers how to define, build, and layer audiences so your budget is spent on the people most likely to become customers.
You will leave knowing how to:
Build Custom Audiences from your website visitors, customer lists, and video viewers
Create Lookalike Audiences to find new customers who resemble your best existing ones
Use interest, behaviour, and demographic targeting effectively
Understand broad targeting and when to use it versus detailed targeting, including the latest Meta algorithm changes that favour wider audiences
Module 4
Campaign Creation
Building your first live campaign from scratch
We build a real campaign together during the session. You will not just watch, you will do it yourself with guidance, so you leave with the confidence to repeat it independently.
You will leave knowing how to:
Choose the right campaign objective for your goal (Leads, Traffic, Sales, Awareness)
Structure your campaign correctly using the Campaign, Ad Set, and Ad hierarchy
Set budgets at the right level and understand the difference between daily and lifetime budgets
Configure your ad set targeting, placements, and scheduling
Write and design a basic ad using your own images or video
Module 5
Creative Strategy
What actually makes people stop scrolling
Creative is one of the biggest drivers of ad performance. This module covers what works now, based on current platform behaviour.
You will leave knowing how to:
Understand the key differences between Feed, Reels, and Stories placements, and how to tailor your creative for each
Apply the “hook, body, call-to-action” framework to write ad copy that converts
Choose images and video formats that perform best for your industry
Avoid the most common creative mistakes that cause ads to underperform or get rejected
Module 6
Reading Your Results & Taking Action
Turning numbers into decisions
Knowing how to read your Ads Manager dashboard is what separates businesses that improve over time from those that keep guessing.
You will leave knowing how to:
Identify the key metrics that matter for your campaign goal (CTR, CPC, CPM, ROAS, Cost Per Lead)
Understand what “good” looks like for each metric, and what signals a problem
Know when to let a campaign run versus when to make changes
Identify underperforming ads and confidently decide whether to pause, edit, or test something new
Set up a simple weekly review routine to keep your campaigns on track
Not sure if this training is right for you? Call us on 07 3063 7577 and we will let you know honestly whether this session will meet your needs.
A note on what this training does NOT cover: This session is designed for service-based businesses. We do not cover e-commerce or Shopify-specific campaign strategies. If you run an online store, get in touch and we can point you in the right direction.
