I want to rank up in Google ... but how?

No rambling intro here people, we’re going to jump straight into it! Search Engine Optimisation (SEO)

Did you know that up to 75% of people don't even bother checking the second page of search results? It's true! That's why having your online content optimised to rank on the first page of search results is crucial, be it if you are a sole trader or a growing Ipswich company.

This process is known as Search Engine Optimisation or SEO for short. By ranking at the top of search engine results pages (SERPs), you can attract more traffic to your website, which can lead to an increase in qualified leads, brand awareness and at the end of the day … more sales.

So, if you ask us ... it's essential to invest in SEO if you want your business to thrive online.

Where do I begin with SEO as a smaller business?

Create content that resonates with your target market or likely search intent
Embrace change. The digital landscape is constantly changing and your competitors may already be taking advantage of AI tools to rank up in Google search results.
Need for speed. Make sure your website is optimsed for Google Core Web vitals.
Build those links! The more quality websites your site is linked to … the better.

Do I have to be a bigger business to take advantage of SEO?

Absolutely not. View our case study below.

DRC Electrical in Springfield Lakes had a goal of ranking in the top 3 for a local search term ‘Springfield Lakes Electrician’. In Cahoots Co devised a local search strategy which has resulted in the business now ranking an average of first place for this search term.

Can In Cahoots Co help me here? - Yes, we can! Connect with Ben today for all things digital marketing in Ipswich.

< Older Post Newer Post >

SEARCH ARTICLE

SOCIAL MEDIA CHANNELS

Marketing Strategy

Let's Chat

Automation

Leverage AI. Get your apps talking to
each other.

Managed Social Media

Keep Your Channels Buzzing

Website Design

Be Found Online

RECENT POST:

Three strawberry margaritas are sitting on a bar counter.

Living in Ipswich, QLD: A Blend of Affordability, Lifestyle, and Connectivity

By Ben Hayward • February 21, 2025

Ipswich offers a compelling alternative to the (relative) hustle and bustle of Brisbane while retaining excellent connectivity to the broader South East Queensland region.

A woman is using a voice assistant on her phone.

Speak Easy: Optimising Your Digital Footprint for Voice Search

By Ben Hayward • February 17, 2025

Chatterbox: Voice search is rapidly changing how people find information online, and businesses need to adapt. This post will explore practical strategies to optimise your digital footprint for voice search, ensuring you're heard loud and clear.

A shar pei puppy wearing a party hat is looking at a person holding a heart shaped lollipop.

The Importance of Diversifying Review Platforms for Your Business

By Ben Hayward • February 14, 2025

Diversifying your review platforms also boosts your online presence. Search engines prioritise businesses with a broad review footprint, especially when these reviews are spread across high-traffic platforms like Google, Trustpilot, TripAdvisor, and Facebook

A woman is using a smart phone with social media icons coming out of it

NAP Consistency: The Unsung Hero of Local SEO (and Why You're Losing Customers Without It)

By Ben Hayward • February 11, 2025

Enter NAP consistency – a foundational element often overlooked, yet crucial for local businesses. NAP stands for Name, Address, and Phone number. And ensuring these three pieces of information are consistent across the web is more important than you might think.