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Don't neglect (or forget) about your Google Business Profile
As an Ipswich or Brisbane small business owner, you know that creating a strong online presence is crucial for reaching your target audience and growing your business. That part is a no brainer.
One important aspect that many busy business owners can forget about is having an active and up-to-date Google Business Profile.
In this post, we'll outline why it's so important to keep updated and highlight five key things small business owners should focus on when managing their Google Business Profile. Let's get into it!
1. Be active
First of all, having an active Google Business Profile can help your business appear higher in search results. You probably didn't know that one did you? Yep ... it can really give you a boost in local search.
When a potential customer searches for your business or a related keyword on Google, your business profile will appear prominently on the right-hand side of the search results page, providing key information such as your address, phone number, and hours of operation and all that jazz. This is valuable real estate, and having an up-to-date profile can help ensure that your business is visible to potential customers.
2. Key details
Secondly, a Google Business Profile provides customers with important information about your business.
This includes your address, phone number, website, and hours of operation, as well as reviews and photos from other customers. That last one is super important ... many customers will check reviews and photos to make that key decision to interact with your business.
By ensuring that this information is accurate and up to date, you are making it easier for customers make informed decisions about whether to visit your Ipswich business. Simple hey?
Summary:
Keep your information up to date: Make sure your address, phone number, website, and hours of operation are accurate and up to date. This will help customers find your business and avoid confusion.
3. Build relationships
Thirdly, an active Google Business Profile can help you engage with customers and build a relationship with them.
You can respond to customer reviews, answer questions, and post updates about your business, such as new products or special offers.
This will help you build trust with your customers and encourage them to become repeat customers or even better ... advocates for your business! A win win all round.
4. All the data you can handle
Fourthly, a Google Business Profile can provide valuable insights into your customers and how they interact with your business (behaviour).
You can see how many people have viewed your profile, how they found your business, and what actions they took, such as calling your business or visiting your website. These insights are presented in an easy to digest form ... so don't think you have to be some data nerd to interpret it all.
This information will help you better understand your customers and make informed decisions about your future marketing and advertising strategies (like paid ads etc)
5. Stand out from the crowd
Finally, an active Google Business Profile can help you stand out from the competition.
By providing a complete and up-to-date profile with high-quality photos and positive reviews, you can show how your business is trustworthy and reliable. This will give you an edge over competitors who may have outdated or incomplete profiles.
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