What's the difference between Google Analytics, Search Console and Tag Manager?

Google Analytics shows what people do on your website. Search Console shows how Google sees your website and what people search to find you. Tag Manager is where your tracking codes are managed, so they're in one place instead of scattered through the site.

How much does Google Analytics setup cost?

A tracking health check is $395 + GST and is credited back if you go ahead. Essentials setups start from $950 + GST, lead tracking setups from $1,800 + GST, and ongoing checks from $150 + GST a month.

Do I need Google Tag Manager?

Not always. A simple site can run Analytics without it. If you advertise on more than one platform, or your tracking changes often, Tag Manager makes it much easier to manage and check.

Will this work with my website?

Yes, for most websites, including WordPress, Duda, Wix, Squarespace and custom builds. We'll check what you've got in the health check.

Do you set up ecommerce tracking?

No. We focus on service businesses where the goal is an enquiry, call or booking. For online store tracking we'd point you to an ecommerce specialist.

Why don't my Google Ads and Analytics numbers match?

Usually because they're counting different things, or one of them is set up wrong. We line them up so both count the same conversions.

Who owns the accounts?

You do. Everything is set up under your business, and we're added as a user so access can be removed at any time.

Google Analytics setup Brisbane

Know what your marketing is actually doing.

Google Analytics, Search Console and Tag Manager set up so they answer real questions: which ads, pages and searches bring in enquiries. Start with a tracking health check for $395 + GST.

5.0 on Google · Brisbane based

The short answer

Need Google Analytics set up properly in Brisbane? In Cahoots Co sets up and fixes Google Analytics 4, Google Search Console and Google Tag Manager for Brisbane service businesses, so you can see which ads, pages and searches bring in enquiries, calls and bookings. Start with a tracking health check for $395 + GST, credited back if you go ahead. Setups start from $950 + GST. We focus on lead tracking for service businesses, not online store tracking.

Sound familiar?

01You're spending on ads but can't say which ones bring in work.
02Analytics shows visits, but not enquiries or calls.
03Google Ads and Analytics never show the same numbers.
04A past developer set it up and nobody has the logins.

What we set up

Google Analytics (GA4).

Key events for the actions that matter, like enquiries, phone clicks and bookings, with your own visits filtered out so the numbers are real.

Google Search Console.

Verified, sitemap submitted and linked to Analytics, so you can see what people search to find you, which pages Google has indexed and how you show up in AI answers.

Google Tag Manager.

Your tracking codes in one tidy, documented place instead of scattered through the website, so nothing is counted twice and changes don’t need a developer.

Ads and your CRM.

Google Ads and Meta get the same conversions Analytics sees, consent signals are set up, and leads can arrive in your CRM with their source attached.

Google Ads Meta Ads

What does tracking setup cost?

Tracking health check

$395 + GST

A review of your Analytics, Search Console, Tag Manager, conversions, logins and consent, with a plain-English fix list.

Credited back if you go ahead with a setup

Essentials setup

From $950 + GST

GA4, Tag Manager and Search Console set up properly.

3 to 5 key events
Your own visits filtered out
Google Ads linked

Lead tracking setup

From $1,800 + GST

Everything in Essentials, plus your ad platforms and CRM.

Google Ads and Meta conversions
Consent Mode
Call tracking
Lead source into your CRM

Ongoing checks

From $150 + GST a month

A monthly check, fixes and a simple report, because websites change and tracking quietly breaks.

Google Analytics, Search Console and Tag Manager are free Google tools. You only pay for the setup and support.

Tracking setup for Brisbane businesses.

We’re based in Brisbane and Ipswich. Most tracking work is done remotely with access to your accounts, so it’s quick to get started.

Websites Google Ads

Questions we get asked

Book a health check

A short note is plenty. Ben will get back to you within 24 hours.

5.0 on Google AI Transparency Statement

ISO/IEC 42001 trained